ASCENDBY JOHN LEITCH COACHING
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Free calculator for football coaches

What does an hour of your coaching actually pay you?

Full pitches, happy parents, a diary with no gaps — and somehow not the income to show for it. Put your real sessions, players and costs in below. The number updates as you type. No email needed to see it.

Your numbers
Your session
£
hours
Your costs (per session)
£
£
£
The reality
%
hours
The verdict
Your real hourly rate
£5
Below minimum wage
£100
Revenue / session
£15
Profit / session
15%
Margin
£85
Total cost
14
Break-even players
3h
Time invested
You should be charging
£8
up from £5 — for a healthy 40% margin
£22
New hourly rate
£66
New profit / session

Across 6 sessions a week, that gap is £1,325 a month you’re not being paid.

Keep your number

That’s £1,325 a month. Here’s how to close it.

  • The 8-page Pricing Calculator guide — the model above with a full worked example, so you can defend your new price to any parent
  • Your numbers, emailed to you so you have them on the pitch
  • John reads every reply and tells you the first thing he’d change — a real reply, not an autoresponder

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Free — straight to your inbox

Send me the guide + John’s first fix

Your numbers stay yours · we never share them

Built & sold
a real grassroots academy — 350 players a week, then sold. This isn’t theory.
£37k+
processed for academies on his software platform
From £100/mo
if you ever want ASCEND itself — the calculator and guide are free

Who's John Leitch?

A coach who treated it like a business — and sold the business.

John built a grassroots football academy from a handful of kids into a real company — memberships, camps, staff, systems, 350 players a week — and then sold it. He also builds Player Portal, the booking-and-payments platform real academies run on today. ASCEND is where he mentors academy owners through the same climb: pricing, systems, marketing, and getting paid what the work is worth.

The calculator is free because it's the conversation starter. The moment you see your gap in actual pounds, you'll know whether you want help closing it.

Send me the guide →See how ASCEND works

Free · 2 minutes · your numbers stay yours